By Don Crocker, CEO/Executive Director[caption id="attachment_793" align="alignright" width="150" caption="Don Crocker"][/caption]
Unfortunately, in the recent challenges posed by a difficult economic environment, many organizations find themselves in difficult, sometimes “crisis” situations where they need to decide a course of action designed to “turn around” the organization.
Many people ask, “What are the key elements needed to move the organization in a better, more sustainable, more practical direction?” Here are some thoughts:
- Someone must lead
- The leader must have a plan and a “team”
- The leadership team must engage with the plan
- You must focus on today and tomorrow, not yesterday
- You cannot exclusively “save” your way to organizational health
- Tough decisions must be made quickly, but with respect and thoughtfulness
- Marketing at this stage is about relationships and communication, not just brochures and advertisements
- There must be a lead spokesperson, all must be “on message,” and the message must be positive
- Fund raising must be focused, realistic, and targeted to the larger donors and/or grantmakers
- The board must allow itself to be restructured
- Organization restructuring must be an option
- The organization must have the discipline to follow each of these rules
The Support Center helps nonprofit organization in a turnaround situations.