Support Center Launches Major Rebrand

New York (April 7, 2017) – Today, Support Center|Partnership in Philanthropy announces a comprehensive brand review and unveils its new name, logo and location. The new brand reflects Support Center’s 2017-2021 Strategic Plan and amplifies its legacy of innovation and vision. Rollout of the new brand will begin by April 10, 2017.

During the strategic planning process, the organization revisited its mission, vision and values, took a closer look at programming and thought about high level strategies that could guide its work in the years to come. After the plan’s completion, the organization revealed its new streamlined name: Support Center, dropping “Partnership in Philanthropy”, the name of the New Jersey-based organization with which it merged in 2012.

To honor the ongoing success of that merger, the organization will rename its grantmaker partnership program: Partnership in Philanthropy (PIP). Support Center will continue making strides in the philanthropic arena, particularly in the Tri-State area.

The new brand provides a fresh, modern and sophisticated look with the introduction of a new logo and style guide. The updated tagline, “Accelerating Positive Social Change”, is captured within the logo which features gradient arrows that were designed to depict both motion and growth over time, illustrating Support Center’s mission to empower nonprofits and social enterprises to transform their leadership and management and accelerate positive social change.

The rebrand of the logo and tagline was directed by Kate Vocke, Creative Director and Graphic Designer at Six13Creative. Support Center also plans to launch a new website later this year.

On March 15, 2017, Support Center re-located to the headquarters of the Foundation Center at 32 Old Slip, 24th Floor, New York, NY 10005. Foundation Center’s mission is to strengthen the social sector by advancing knowledge about philanthropy in the U.S. and around the world. This shared goal around capacity-building in the sector as well as the co-location offers opportunities for deeper collaboration between the the two organizations.

“We realize change is hard. We work with organizations every day to change, and it requires patience and commitment. But seeing that patience and commitment pay off in the form of a new strategic plan, new space and a new logo makes it all worth it. As we look ahead to how we can accelerate positive social change through our workshops, consulting and executive transition work in the future, these new tools and renewed sense of enthusiasm and excitement are going to fuel that new direction,” said Keith Timko, Executive Director of Support Center.

“The board of directors is excited about future that the Support Center has set. The strategic plan boldly challenges the sector to create a network of capacity building organizations across the country. Thus “Accelerating Positive Social Change” exemplifies perhaps our single greatest strength; our ability to convene practitioners, funders and capacity builders. The new strategic plan and mission, and rebranded logo sets in motion our goal to harness the power of our community of people and resources to drive social change. Innovation and unwavering support of our vision will continue to be our guide in the future.” said John Emmert, Board Chair of Support Center.

About Support Center:

For over 30 years, the Support Center has worked in collaboration with nonprofit and philanthropic leaders and their organizations to increase organizational effectiveness and efficiency, enabling them to improve the quality of life in our communities. Through training, change consulting, coaching and executive search and transition management services, Support Center is committed to working with nonprofit organizations and social enterprises of all sizes and at all stages of their development to strengthen their leadership, management, and financial sustainability.

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