Calendar Details
Creative Alternatives to Direct Mail Strategies
| Date: | Tuesday, June 10, 2008 |
| Time: | 9:30am-12:30pm |
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| Overview: |
This workshop will focus on recent trends in direct mail and how many organizations are using unusual offers, formats and designs - not to mention email and other online tools - to help drive better results. It is ideal for nonprofit executives who manage or supervise direct mail programs that typically mail to less than 50,000 people, and will also be beneficial to those whose organizations do not yet have a direct mail program. In this session, participants will have the opportunity to: * Discuss direct mail trends and variables * Benchmark your organization's direct mail results against industry standards * Collaboratively develop creative direct mail strategies |
| Details: | Participants are encouraged to bring samples of their organization's direct mail materials. |
| Facilitator: | Sarah Durham |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Course Number: | 312 |
| Course Category: | Fundraising |
| Facilitator's Bio: | Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector's best branding and marketing strategies. Today, Big Duck works exclusively with nonprofits to help them raise money and awareness. Sarah works with nonprofits of all sizes and missions, including AmeriCares, Hale House, Robin Hood Foundation, and United Way of NYC. She was featured as a 'Top Fundraiser Under 40' in the February 2006 issue of Fundraising Success Magazine, and is an adjunct faculty member at NYU. |
