Calendar Details
Developing Outreach and Marketing Campaigns
| Date: | Friday, October 17, 2008 |
| Time: | 9:30am-12:30pm |
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| Overview: |
If you’re considering developing an outreach campaign to reach clients or create social change but are unsure where to begin, this workshop is designed to help. We will cover the basics of how to go about creating a campaign, including strategies for designing the process, budgeting, creative development, and more. This session will be most valuable for program directors and executive directors who are interested in launching an outreach campaign but lack marketing backgrounds or hands-on experience. |
| Facilitator: | Sarah Durham |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Course Number: | 405 |
| Course Category: | Organizational Development |
| Facilitator's Bio: | Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck works exclusively with nonprofits to help them raise money and awareness. Sarah works with nonprofits of all sizes and missions, including AmeriCares, Hale House, Robin Hood Foundation, and United Way of NYC. She was featured as a ‘Top Fundraiser Under 40’ in the February 2006 issue of Fundraising Success Magazine, and is an adjunct faculty member at NYU. |
