Calendar Details
Smart Brand Refinement: How to Update Your Brand Wisely
| Date: | Thursday, January 22, 2009 |
| Time: | 9:30am-12:30pm |
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| Overview: |
As an organization expands and matures, the visual identity and messages it has been using may become out of date or obsolete. At the same time, many organizations have equity in some of these elements (name recognition, for instance). So how do you go about updating your organization’s brand without throwing the baby out with the bathwater? |
| Details: | THIS WORKSHOP WILL: • Outline a process your organization can use to assess which aspects of its brand are working and which are not • Share tools you can use to brainstorm the future of your brand • Discuss many of the pros and cons of re-branding, including re-launching, perceived ‘navel gazing’ and more |
| Facilitator: | Sarah Durham |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Location: | View Larger Map |
| Course Number: | 123 |
| Course Category: | Marketing and Communications |
| Facilitator's Bio: | Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck works exclusively with nonprofits to help them raise money and awareness. Clients include AmeriCares, Hale House, Robin Hood Foundation, and United Way of NYC. Sarah was featured as a ‘Top Fundraiser Under 40’ in the February 2006 issue of Fundraising Success Magazine, and is an adjunct faculty member at NYU. |
