Calendar Details
Raising Money Online
| Date: | Friday, February 20, 2009 |
| Time: | 9:30am-12:30pm |
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| Overview: |
Over the past decade, nonprofit organizations have been testing and refining approaches to using the internet to attract donations. Other forms of revenue generation have been declining, revenue from online donations continues to grow. Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting email, direct mail, telemarketing and friend-to-friend asks) and leverage the interactive platform of the web to make personalized and compelling requests for support. |
| Details: | WE'LL EXAMINE THE FOLLOWING QUESTIONS: • Did you design your website with donors in mind? • How well are you using email to tell your organization’s story? And then create a strategy you can implement to raise more money online! |
| Facilitator: | Farra Trompeter |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Location: | View Larger Map |
| Course Number: | 115 |
| Course Category: | Fundraising |
| Facilitator's Bio: | Farra Trompeter is Vice President of Client Relationships and Strategy at Big Duck, a communications firm that works exclusively with nonprofits to help them raise money and awareness. Farra’s expertise focuses on helping nonprofits use the internet (email, websites, social media, multimedia, etc.) to connect with donors and activists. Farra holds an MS degree in nonprofit management from The New School and currently serves on the board of the NYC Gay and Lesbian Anti-Violence Project. |
