Candid is seeking a brand awareness manager who will conceptualize, own, and implement key brand projects to evolve and communicate Candid’s brand identity within the social sector and more broadly.
POSITION: Brand Awareness Manager
REPORTING TO: Director of Communications & Brand Awareness
LOCATION: Flexible (Remote or a hybrid schedule in one of Candid’s offices in New York, NY; Atlanta, GA; Cleveland, OH; Washington D.C.; or Williamsburg, VA)
The brand awareness manager will develop branding and marketing strategies to attract new users to Candid and deepen engagement with our offerings. The position requires a seasoned professional with proven experience in brand campaign strategy and execution, including goal setting, performance monitoring, and adjusting strategy for success. They will work within the Communications & Brand Awareness department to create connections with Candid across channels, presenting a cohesive, unified message about how Candid gets people the information they need to do good.
Build and execute the brand strategy for our campaigns to drive audience growth, using a variety of marketing and communications vehicles including email, paid digital advertising, website content development, and SEO.
Assess brand awareness among existing Candid clients to create a baseline and remeasure frequently to determine growth.
Build trust, grow awareness of Candid, and seek to influence the social sector more broadly by creating and testing strategic messaging to establish Candid as the obvious place to share and seek data.
Create and manage launches of brand initiatives, including defining goals and tracking performance for campaigns that position Candid as a key player in increasing social sector impact.
Collaborate with other teams, including design and product marketing, within the organization to advise on brand development, brand awareness, and brand promotion within Candid’s existing products and platforms.
Collaborate with analytics team and user-experience research staff to better understand and serve our audiences.
Generate creative ideas and write copy that communicates the brand narrative and promotes Candid’s value to internal and external audiences.
Coordinate on special projects as needed with internal and external partners to ensure collaborative, successful project execution.
Determine ways to leverage technology and new platforms to reach team and organizational goals.
Stay current on market trends and competitive activity.
REQUIREMENTS8+ years of relevant work experience in brand awareness and/or marketing, including successfully creating and implementing data-driven brand awareness strategy to establish and deepen constituent relationships.
Degree in Communications, Marketing, Public Relations, Business, (or similar) or equivalent work experience.
Experience managing a brand across multiple markets including strategic messaging development.
Excellent project management skills, with a solid understanding of project management principles and techniques to coordinate internal and external stakeholder involvement.
Experience with Salesforce Marketing Cloud or equivalent digital marketing automations and analytics platform.
Content development, SEO, Google Ads, and Google Analytics proficiency.
Excellent written and verbal communication skills—you will interact with external partners and cross-functional teammates regularly.
Strategic thinker able to identify long-term opportunities and trends.
Strong attention to detail.
Ability to make decisions in a changing environment and anticipate future needs.
Driven by creative intuition but able to course-correct with data.
Sensitivity and respect for racial, gender, sexual orientation, and cultural differences.
Champions and represents Candid’s core values: We’re driven, direct, accessible, curious, and inclusive.
Download the Brand Awareness Manager pdf.
See the world. Make it better.
Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, we connect people who want to change the world to the resources they need to do it. Our data tools on nonprofits, foundations, and grants are the most comprehensive in the world.
Candid’s vision is an ambitious one. But we know that when we make investments in our talent, it translates to more access and better knowledge for those working for social good around the world.
On February 1, 2019, Foundation Center and GuideStar joined forces to become Candid, a 501(c)(3) nonprofit organization.
HOW TO APPLY
Please email your resume and cover letter to: [email protected]
Please put the title of the position you are applying for in the subject line. Your application will only be considered if all instructions above are met.
We offer a competitive salary and excellent benefits. Due to the high volume of applicants, we typically receive, we regret that we can only contact candidates that we would like to interview.
Candid is an EO/AA/VET/DISABLED Employer.
We are committed to diversity, equity, and inclusion and especially encourage members of underrepresented communities to apply.
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In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.