Description:

As 2026 closes, the organizations that outperform in 2027 are the ones that act now—with clarity, precision, and a fully informed strategy.

This high-impact, 2-hour executive workshop is designed for nonprofit leaders who are ready to turn year-end performance into a focused, data-driven fundraising plan for the year ahead. With your full 2026 results in hand, this session will guide you in making critical strategic decisions before calendars reset and opportunities are lost.

Year-end is not just a reporting milestone—it is your most powerful planning moment. Organizations that rigorously analyze performance and finalize strategy before Q1 consistently see stronger revenue growth, driven by sharper retention strategies, more effective donor acquisition, and better-aligned resource allocation.

What You Will Walk Away With
– A clear, executive-level view of your 2026 performance. Assess your results against current sector benchmarks, including donor retention, online giving trends, and overall revenue patterns shaping 2027.
– Insight into what will drive your 2027 results. Identify where your fundraising program is overperforming, underperforming, and where immediate strategic adjustments will yield the greatest return.
– High-impact strategies you can implement immediately. Leave with three proven approaches to accelerate revenue early in the year, including lapsed donor reactivation, monthly giving conversion, and channel optimization.
– A proven strategic framework. Move efficiently from year-end analysis to a diversified fundraising plan, incorporating digital growth, donor retention, and emerging funding opportunities.

This is a working session for leaders responsible for results—not a theoretical discussion. Use the live Q&A to refine your approach, with full access to the session recording and materials for your team.

Your 2027 results will be shaped by the decisions you make now. Make them count.

Learn more about our certificate programs! 

Facilitator:

Kerry Watterson is the Founder & CEO of Fundraising Well, a certified LGBT Business Enterprise that strengthens and amplifies the impact and income of nonprofits and fundraising professionals around the world. He teaches Fundraising Models & Resource Development with University of California-Irvine, and lectures regularly on public-private partnerships, philanthropic impact investments, and ethics in fundraising.

Throughout his 24-year career in public service, Watterson has raised and leveraged a half-billion dollars for social impact causes. He has held leadership roles with notable organizations, including Year Up, New York Civil Liberties Union, Kaplan’s Educational Foundation, and the University of Texas at Arlington. He also raised capital for numerous political campaigns and commercial ventures, including Broadway productions with the legendary Harold Prince.

He currently serves on the Board of Directors for A Call to Men, and previously held Board of Directors seats with the Association of Fundraising Professionals (AFP) NYC and New York Theatre Barn. He also leads public policy and advocacy work for the nonprofit sector and was the Founding Chair of the State of New York’s Advocacy Day for Fundraising & Philanthropy.

Mortar Board®, the national college society for scholarship, service, and leadership, honored Watterson with the National Alumni Achievement Award for his leadership and impact in the nonprofit sector, noting his accomplishments of winning federal recognition of same sex marriages via the historic SCOTUS case, United States v Windsor, and advancing economic and racial justice through dozens of causes.

Watterson attended Texas Wesleyan University and University of Arizona earning two master’s degrees and the AFP Ralph Chamberlin Fellowship. He is also a two-time champion with the New York Gay Football League and is active in his local Jersey City, NJ community.

We request that organizations limit their registrations to 5 participants per workshop. Please only register other people when you can provide the requested information for each participant; additional registrations under the same name will be removed. If you would like more than 5 employees from your organization to participate in this workshop, please email wo*******@*****************ne.org

Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular electronic mailing list. Please also be advised that the event may be recorded or photographed by Support Center for Nonprofit Management (Support Center). By enrolling for this event, you hereby: (1) give consent for Support Center or any third parties to use your photograph or image in its print, online and video publications; (2) release Support Center, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email wo*******@*****************ne.org.