Description:

Join us for this actionable 2-hour virtual workshop designed exclusively for nonprofit fundraising professionals ready to supercharge their mid-September through early December campaigns. You’ll walk away with proven data, metrics, and plug-and-play strategies to boost donor engagement, lift average gifts, and drive retention—turning fall into your organization’s biggest revenue window of the year.

What You’ll Gain:

Influential Insights: Discover why 30% of annual giving happens in December (with 10% in the final 72 hours!), GivingTuesday’s $4B impact in 2025, and multichannel tactics that triple response rates.

Practical Toolkit: Build your custom Sept–Dec campaign calendar, segment donors for maximum ROI (recurring, lapsed, GivingTuesday stars), craft high-conversion offers with matching gifts (up 20% average gift size), and stewardship plays that retain 65%+ of new donors.

Hands-On Wins: Participate in live polls, mini-audits, breakout planning, and a “hot seat” coaching session—plus a simple KPI dashboard to track and replicate success year-over-year.

Workshop Breakdown (90 min content + 30 min interactive Q&A):
Fall giving data and donor behavior deep-dive
Performance diagnostics and audience/channel strategies
Campaign calendar mapping and messaging mastery
Retention tactics and metrics for immediate implementation

Note: Participants can opt to email a donor communications collateral piece (past or current) that they want real-time feedback on during the workshop. There is no guarantee that the facilitator will select yours, but if they do, you consent to having it critiqued in the workshop.

Learn more about our certificate programs! 

Facilitator:

Kerry Watterson is the Founder & CEO of Fundraising Well, a certified LGBT Business Enterprise that strengthens and amplifies the impact and income of nonprofits and fundraising professionals around the world. He teaches Fundraising Models & Resource Development with University of California-Irvine, and lectures regularly on public-private partnerships, philanthropic impact investments, and ethics in fundraising.

Throughout his 24-year career in public service, Watterson has raised and leveraged a half-billion dollars for social impact causes. He has held leadership roles with notable organizations, including Year Up, New York Civil Liberties Union, Kaplan’s Educational Foundation, and the University of Texas at Arlington. He also raised capital for numerous political campaigns and commercial ventures, including Broadway productions with the legendary Harold Prince.

He currently serves on the Board of Directors for A Call to Men, and previously held Board of Directors seats with the Association of Fundraising Professionals (AFP) NYC and New York Theatre Barn. He also leads public policy and advocacy work for the nonprofit sector and was the Founding Chair of the State of New York’s Advocacy Day for Fundraising & Philanthropy.

Mortar Board®, the national college society for scholarship, service, and leadership, honored Watterson with the National Alumni Achievement Award for his leadership and impact in the nonprofit sector, noting his accomplishments of winning federal recognition of same sex marriages via the historic SCOTUS case, United States v Windsor, and advancing economic and racial justice through dozens of causes.

Watterson attended Texas Wesleyan University and University of Arizona earning two master’s degrees and the AFP Ralph Chamberlin Fellowship. He is also a two-time champion with the New York Gay Football League and is active in his local Jersey City, NJ community.

We request that organizations limit their registrations to 5 participants per workshop. Please only register other people when you can provide the requested information for each participant; additional registrations under the same name will be removed. If you would like more than 5 employees from your organization to participate in this workshop, please email wo*******@*****************ne.org

Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular electronic mailing list. Please also be advised that the event may be recorded or photographed by Support Center for Nonprofit Management (Support Center). By enrolling for this event, you hereby: (1) give consent for Support Center or any third parties to use your photograph or image in its print, online and video publications; (2) release Support Center, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email wo*******@*****************ne.org.