Philanthropy

Are you a Growth Marketer who is results driven and wants to make a difference in society? If you are, Candid has an exciting opportunity on its Customer Products team.
POSITION: Growth Marketing Manager
REPORTING TO: Director of Customer Products Marketing
LOCATION: Downtown NYC or Remote
POSITION SUMMARYCandid’s portfolio of products and services provide critical value to organizations working to make the world a better place.  The Growth Marketing Manager will be responsible for driving product revenue growth through acquisition and upsell/cross sell across Candid’s portfolio. Key area of focus is lead generation to drive growth in our large account segments. He/she/they will collaborate and support the Director of Customer Products Marketing, Customer Success, sales, and product teams.  The goal is to build out scoring models and develop communications to that optimize Candid’s revenue potential by connecting organizations to the products and services that will benefit them the most.
RESPONSIBILITIESSegment our users and present them “Next best action” – direct sales, upsell, cross sell etc.
Focus on presenting right product to right customer through appropriate communication channels, showcasing key benefits and executing appropriate conversion mechanics.
Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including sales qualified leads, opportunities, and revenue.
Evaluate and measure user journeys to inform marketing strategies, sales strategies, and product roadmaps.
Manage, optimize, and maintain sales and marketing related in-app messaging.
Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
A/B test and continually measure the performance of these conversion assets.
Manage ad placement and sales-related conference commitments.
Generate original content and collaborate with channel-specific partners (case studies, videos, blog, email, social media, etc.) to develop to drive product growth.
REQUIREMENTSBA/BS degree, preferably in marketing or business.
5 years marketing and demand generation experience.
Familiarity with the nonprofit sector preferred, but not mandatory, however commitment to the nonprofit sector is essential.
Experience with web analytics, A/B testing, email and paid media channels
Proficient using Salesforce, Pardot and Salesforce Marketing Cloud to optimize for lifecycle stage and progressively profile our leads.
Experience working closely with business/sales development reps to solicit feedback and ensure quality of leads.
Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
Highly analytical and able to derive meaning from data through testing and optimization.
Strong project management
Experience in product marketing and /or subscription services is preferred
Strong presentation and communication skills
Team player and problem solver
Excellent written and verbal communication skills
Sensitivity and respect for racial, gender, sexual orientation, and cultural differences.
Champions and represents Candid’s core values: We’re driven, direct, accessible, curious, and inclusive.
Willingness to perform other duties and special projects as needed/requested.
Download the Growth Marketing Manager pdf.
See the world. Make it better.
Every year, millions of nonprofits spend trillions of dollars around the world. Candid finds out where that money comes from, where it goes, and why it matters. Through research, collaboration, and training, we connect people who want to change the world to the resources they need to do it. Our data tools on nonprofits, foundations, and grants are the most comprehensive in the world.

Candid’s vision is an ambitious one. But we know that when we make investments in our talent, it translates to more access and better knowledge for those working for social good around the world.

On February 1, 2019, Foundation Center and GuideStar joined forces to become Candid, a 501(c)(3) nonprofit organization.
HOW TO APPLY
Please email your resume and cover letter to [email protected]. Please put the title of the position you are applying for in the subject line. Your application will only be considered if all instructions above are met.

We offer a competitive salary and excellent benefits. Due to the high volume of applicants we typically receive, we regret that we can only contact candidates that we would like to interview.

Candid is an EO/AA/VET/DISABLED Employer.

We are committed to diversity, equity, and inclusion and especially encourage members of underrepresented communities to apply.
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In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.