New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club to the world’s premier community running organization. NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.
NYRR’s races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the City. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 100,000 kids in underserved communities in New York City, all 50 states, and around the world.
Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible. To learn more, please visit www.nyrr.org.
New York Road Runners is an Equal Opportunity Employer
About the Department
New York Road Runner’s Marketing and Communications department is charged with managing the organization’s creative services, editorial, advertising, PR, pro athlete, broadcast and video, and digital operations. The team’s efforts build upon NYRR’s recent brand initiative and Run for Life platform as the organization seeks to tell the bigger NYRR story of huge positive impact; our ongoing focus on broadening our engagement with runners of all types; our efforts to strengthen our alignment with, and support of, our corporate partners; and our opportunity to unlock the power of our community in supporting our youth-and cause-related efforts.
About the Position
Responsible for all of NYRR’s web properties, including the homepage of the TCS New York City Marathon, the Director of Web Marketing is the primary relationship manager between NYRR and everyone who comes to our website, whether it be to sign up for a race, to check out resources for runners, to become a member, or to interact with us in any of the myriad other ways we touch the larger running community. The person who takes on this role will have the opportunity not only to manage a team tasked with keeping the website up to date, but also to evolve and grow the website in order to improve and deepen our runners’ relationship with the organization.
The role requires editorial judgement, diplomatic decision making, and compassionate people management. NYRR’s website is responsible for communicating a lot of different messages: It promotes our races and our coaching products, it clarifies logistical processes about those races and products, it celebrates the diversity and experience of the running community, it tells the story of NYRR’s mission-driven work, it supports fundraising and membership, and much more. The person we ultimately hire for this role will be comfortable with and experienced at balancing multiple priorities.
Job Responsibilities (primary and secondary duties):
Oversee all web edits and updates from start through completion, including planning, execution, copywriting, project managing visual assets, and reporting on performance
Develop and own an insight- and data-based optimization strategy for web performance
Develop and execute plans across events, races, products, initiatives, and general programming
Work with colleagues across the digital team to map out a user journey that takes runners from awareness to acquisition and beyond
Oversee and lead internal NYRR communication on the web editorial calendar
Occasional copywriting and editing
Occasional attendance of in-person races to assist social media content gathering
Supervisory Duties and Responsibilities
Effectively manage employee performance
Create goals for the team and individual employees
Delegate and distribute tasks and responsibilities appropriately
Promote team culture that coincides with NYRR mission and core values
7 years of web content management and UX experience required
3+ years in people management required
Education & Certifications:
Undergraduate degree in Marketing, Communications, English Literature, Creative Writing, a related discipline, or equivalent professional experience
Skills and Attributes:
Extensive experience working with content management software, preferably Sitecore
Expertise in SEO, SEM, and Google Analytics
Expertise in analytics and a/b testing, familiarity with testing software such as Hotjar
Fluency in HTML and CSS
Proficient with the Microsoft Office Suite
Excellent project management skills
Strong interpersonal, verbal, and written communication skills